Zerofee is an ethical design studio — we create visual identity and design for print and digital media, but not for irresponsible brands or companies. Why Zerofee? Alongside commercial work, we constantly donate design to financially–challenged charities and good causes. We’ve worked with clients of all types and sizes, including Amnesty International, Arts Emergency, Counterpoint, Dezeen, Fair Tax Mark, Global Witness, Greenpeace, London School of Hygiene & Tropical Medicine, Publish What You Pay, Queen Mary University of London, Reprieve, Stoke Newington Literary Festival, TRAID, Transparency and Accountability Initiative, World Animal Protection and many others. There’s more detail about our practice and principles below.
We won’t use our skills to support brands and companies (or anyone else, for that matter) that we feel have a negative impact on the world we live in. We don’t seek or accept work from clients if we believe they put profit before people, have blatant disregard for the environment or engage in any form of exploitation.
Naturally, it’s not always easy to uncover or determine these things with complete certainty, but we’re determined not to benefit those who we believe do harm. And we’d rather not benefit from them either.
If you have questions or comments about our ethics, please email us - we’ll get back to you before you can say empathy-altruism theory.
Design donation is the term we use for Zerofee’s policy of offering pro–bono design to financially–challenged charities, non–profits or causes we believe to be worthwhile, but disadvantaged. We’re committed to providing access to professional design for those who couldn’t otherwise afford it, but would benefit immensely from its application.
Our policy is openly communicated (we started with our name) and continually practised alongside commercial work, with just a couple of requests to help make it possible:
1. We have reasonable creative control
2. No strict deadlines
Some of the work you can see above was donated. We’ll leave you to figure out which we were financially rewarded for.
Company registered in England and Wales No. 5517183. VAT Registration No. 868 7492 55.
Registered office: 5 Post Office Close, Lingwood, Norwich, Norfolk, NR13 4EW, United Kingdom.