One of the many benefits of the donated design projects we undertake is the opportunity to become aware of and get involved in campaigns and causes that might otherwise slip under our radar.
The last quarter of 2009 saw us immersed in one such project, producing supporting typography for a harrowing sex-trafficking campaign film for The Journey, in which the audience follows one girl’s sad plight.
On this occasion, Zerofee were asked to assist with the typographic treatment of ten key phrases which described the impact of sex trafficking on its victims. We referenced the style and qualities of shipping container markings and information, as these containers are often used by traffickers as a form of transport to smuggle many of these young women across Europe. These graphics were then, sensitively, integrated and mapped into their environments by editor, David Owen, and compositor, Nick Barnes.
The film can now be viewed on The Guardian website with our main contribution seen around the 11:20 mark. The film is harrowing, graphic and not safe for work or children, so please be careful when and where you watch it. The typographic treatment also found its way into Richard Ashcroft’s video for his supporting song from the film’s soundtrack, seen around the 3:36 mark.