Zerofee. Good Thinking:

Good Thinking: an ethical design blog

The Journey

Written by Ela Kosmaczewska // Jan 25th 2010 // No comments // respond // Tweet this // trackback
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Typo­graphic detail from The Jour­ney, a short film about sex traf­fik­ing by Richard Jobson

One of the many ben­e­fits of the donated design projects we under­take is the oppor­tu­nity to become aware of and get involved in cam­paigns and causes that might oth­er­wise slip under our radar.

The last quar­ter of 2009 saw us immersed in one such project, pro­duc­ing sup­port­ing typog­ra­phy for a har­row­ing sex-trafficking cam­paign film for The Jour­ney, in which the audi­ence fol­lows one girl’s sad plight.

Writ­ten and directed by Richard Job­son, pro­duced by Quiet Storm Films, and star­ring Emma Thomp­son, this shock­ing 15 minute short provoca­tively reveals the ugly real­ity behind this vile trade.

On this occa­sion, Zero­fee were asked to assist with the typo­graphic treat­ment of ten key phrases which described the impact of sex traf­fick­ing on its vic­tims. We ref­er­enced the style and qual­i­ties of ship­ping con­tainer mark­ings and infor­ma­tion, as these con­tain­ers are often used by traf­fick­ers as a form of trans­port to smug­gle many of these young women across Europe. These graph­ics were then, sen­si­tively, inte­grated and mapped into their envi­ron­ments by edi­tor, David Owen, and com­pos­i­tor, Nick Barnes.

The film can now be viewed on The Guardian web­site with our main con­tri­bu­tion seen around the 11:20 mark. The film is har­row­ing, graphic and not safe for work or chil­dren, so please be care­ful when and where you watch it. The typo­graphic treat­ment also found its way into Richard Ashcroft’s video for his sup­port­ing song from the film’s sound­track, seen around the 3:36 mark.

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Zerofee. Good Thinking.

Zero­fee is an eth­i­cal design agency, and this is our blog. We cre­ate iden­tity and design for print and dig­i­tal media, but not for irre­spon­si­ble brands or com­pa­nies. Why Zero­fee? Along­side com­mer­cial work, we con­stantly donate design to financially–challenged char­i­ties and good causes.