A few months ago Zerofee entered Just Add Stock, an Eye Magazine competition judged by key figures in the design industry – Aporva Baxi, Pam Bowman, Deyan Sudjic and Tom Hind, Director of Photography at Getty Images. On this occasion the jurors sought work which successfully and innovatively used stock imagery combined with high-calibre design values.
This prestigious design publication has always been of great importance to us and continues to hold its own in an increasingly competitive and difficult marketplace. Normally, time (or principles) wouldn’t allow us to entertain entering awards schemes but, since a large percentage of our work, by necessity, features stock imagery, we felt Just Add Stock was an important award to participate in.
Not ones to normally blow our own trumpet, on this occasion we feel the outcome certainly warrants mention, as the panel awarded us outright winners in the Reports and Brochures category for our design donation work on a broadsheet publication to support the Angola 3 campaign. We’re also excited to see Zerofee and this project featured on the Eye Blog as an extension of the magazine coverage.
As with all the work that’s undertaken by Zerofee, we’re choosy about who we work with and their overall background story – their social/environmental footprint. Once a project is accepted, donated or commercial, we put all efforts into creating the best solution, and in this case, that effort culminated in a powerful, printed outcome – we’re thrilled to have it recognised by key industry figures.
The project was created for Bondage for Freedom, a campaign collective brought together by Sam Roddick and Jamie Catto. We’ve previously posted on the subject of the campaign and the design solution so, if you’d like to learn a bit more about the Angola 3 and the design decisions that we implemented, take a look here.