Zerofee. Good Thinking:

Con­grat­u­la­tions to the other win­ners: Bar­bara Brown, John Hamil­ton, TILT Design, Why Not Asso­ciates, Micha Wei­d­mann Stu­dio and Mat Maitland.

A few months ago Zero­fee entered Just Add Stock, an Eye Mag­a­zine com­pe­ti­tion judged by key fig­ures in the design indus­try – Aporva Baxi, Pam Bow­man, Deyan Sud­jic and Tom Hind, Direc­tor of Pho­tog­ra­phy at Getty Images. On this occa­sion the jurors sought work which suc­cess­fully and inno­v­a­tively used stock imagery com­bined with high-calibre design values.

This pres­ti­gious design pub­li­ca­tion has always been of great impor­tance to us and con­tin­ues to hold its own in an increas­ingly com­pet­i­tive and dif­fi­cult mar­ket­place. Nor­mally, time (or prin­ci­ples) wouldn’t allow us to enter­tain enter­ing awards schemes but, since a large per­cent­age of our work, by neces­sity, fea­tures stock imagery, we felt Just Add Stock was an impor­tant award to par­tic­i­pate in.

Not ones to nor­mally blow our own trum­pet, on this occa­sion we feel the out­come cer­tainly war­rants men­tion, as the panel awarded us out­right win­ners in the Reports and Brochures cat­e­gory for our design dona­tion work on a broad­sheet pub­li­ca­tion to sup­port the Angola 3 cam­paign. We’re also excited to see Zero­fee and this project fea­tured on the Eye Blog as an exten­sion of the mag­a­zine coverage.

As with all the work that’s under­taken by Zero­fee, we’re choosy about who we work with and their over­all back­ground story – their social/environmental foot­print. Once a project is accepted, donated or com­mer­cial, we put all efforts into cre­at­ing the best solu­tion, and in this case, that effort cul­mi­nated in a pow­er­ful, printed out­come – we’re thrilled to have it recog­nised by key indus­try figures.

The project was cre­ated for Bondage for Free­dom, a cam­paign col­lec­tive brought together by Sam Rod­dick and Jamie Catto. We’ve pre­vi­ously posted on the sub­ject of the cam­paign and the design solu­tion so, if you’d like to learn a bit more about the Angola 3 and the design deci­sions that we imple­mented, take a look here.