Zerofee. Good Thinking:

Good Thinking: an ethical design blog

Read All About It. Zerofee in the tabloids with TRAID.

Written by Zerofee // Sep 8th 2009 // No comments // respond // Tweet this // trackback
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TRAID have tra­di­tion­ally stayed in touch with sup­port­ers with a straight­for­ward A4 newslet­ter, pro­duced entirely in–house. We’ve worked with them to pro­duce a 16 page, tabloid for­mat replace­ment for this called ‘Behind The Seams’, with design val­ues that reflect TRAID’s inter­ests and stan­dards – more space, more imagery, more style, but not at the expense of detail about projects that they’ve funded or achieve­ments they’ve made.

Rather than just drop­ping through let­ter­boxes, they will also soon be avail­able in all of TRAID’s stores around Lon­don and Brighton. Along­side cur­rent news, every issue will carry fun­da­men­tal details about TRAID’s objec­tives and processes, as the high­street stores con­tin­u­ally attract cus­tom from shop­pers who love the clothes and expe­ri­ence, but want to learn more about the story. The new for­mat allows staff to press the answers into the customer’s hands at the tillpoint.

Printed on 48gsm recy­cled newsprint, we’ve tried to play to the strengths of the medium, with black and white imagery, com­bined with areas of bright, largely pure C,M or Y ‘lenses’ of colour which also carry folio num­bers. While there’s a solid grid behind the whole doc­u­ment, TRAID’s eclec­tic nature is seen in a mix­ture of play­ful type­faces and ephemeral shapes. Gen­er­ally, the design has sur­vived the bumpy ride of web off­set print­ing pretty admirably. Hope­fully, each fol­low­ing issue will diver­sify in cer­tain respects, cre­at­ing a series which TRAID fans might like to collect.

You can have a browse of a lo-res PDF below (if you’re sport­ing a Flash plu­gin) cour­tesy of Issuu. Really inter­ested par­ties might like to click it to go full-screen, so the text can be seen more clearly (try to ignore any other pub­li­ca­tions that appear on the right hand side, their not with us, we can assure you…). Any­one after a phys­i­cal copy might like to pop into one of TRAID’s shops, but you’ll have to be quick.

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Zerofee. Good Thinking.

Zero­fee is an eth­i­cal design agency, and this is our blog. We cre­ate iden­tity and design for print and dig­i­tal media, but not for irre­spon­si­ble brands or com­pa­nies. Why Zero­fee? Along­side com­mer­cial work, we con­stantly donate design to financially–challenged char­i­ties and good causes.