TRAID have traditionally stayed in touch with supporters with a straightforward A4 newsletter, produced entirely in–house. We’ve worked with them to produce a 16 page, tabloid format replacement for this called ‘Behind The Seams’, with design values that reflect TRAID’s interests and standards – more space, more imagery, more style, but not at the expense of detail about projects that they’ve funded or achievements they’ve made.
Rather than just dropping through letterboxes, they will also soon be available in all of TRAID’s stores around London and Brighton. Alongside current news, every issue will carry fundamental details about TRAID’s objectives and processes, as the highstreet stores continually attract custom from shoppers who love the clothes and experience, but want to learn more about the story. The new format allows staff to press the answers into the customer’s hands at the tillpoint.
Printed on 48gsm recycled newsprint, we’ve tried to play to the strengths of the medium, with black and white imagery, combined with areas of bright, largely pure C,M or Y ‘lenses’ of colour which also carry folio numbers. While there’s a solid grid behind the whole document, TRAID’s eclectic nature is seen in a mixture of playful typefaces and ephemeral shapes. Generally, the design has survived the bumpy ride of web offset printing pretty admirably. Hopefully, each following issue will diversify in certain respects, creating a series which TRAID fans might like to collect.
You can have a browse of a lo-res PDF below (if you’re sporting a Flash plugin) courtesy of Issuu. Really interested parties might like to click it to go full-screen, so the text can be seen more clearly (try to ignore any other publications that appear on the right hand side, their not with us, we can assure you…). Anyone after a physical copy might like to pop into one of TRAID’s shops, but you’ll have to be quick.
