Zerofee. Good Thinking:

As a pre­cur­sor to a more in-depth post about the amaz­ing night expe­ri­enced, we wanted to share some pic­tures taken in the build up to the event itself.

In a nut­shell, what an evening it was! Apart from the oblig­a­tory head pain after a cou­ple of glasses of red (it doesn’t take much these days) today brings tired­ness fol­low­ing many months plan­ning, but a feel­ing of sad­ness too. Sad­ness that it’s over.

By all accounts thus far, the Why I Write event seems to have gone down suc­cess­fully with the audi­ence and speak­ers alike. As antic­i­pated, with some high-profile names on the podium, on the screen and in our audi­ence – Lucas Diet­rich, Peter Mur­ray, Rick Poynor, Julia Lock­heart – the event threw up some lively debates in the room, and thank­fully, no fisty cuffs. Writ­ing is about wrestling with words, not each other, after all. For a break­down of the twit­ter feed, please visit #whyi­write

Some of the stand out quotes of the evening for me were :

‘I soon realised that there is as much craft in writ­ing as there is in archi­tec­ture and/or prod­uct design’, Vicky Richard­son, Speaker.

‘The process of step­ping back in writ­ing is extremely impor­tant’, Jim Northover, Stu­dent, MADWC.

‘We can’t leave aside the polit­i­cal. I’m not clear why the course thinks peo­ple should be writing’, Rick Poynor, Attendee.

‘I write because I can’t draw’, Jeremy Myer­son, Moderator.

‘Design writ­ing should side­line the celebri­ties to the mar­gins. Don’t start with opin­ion, start with the research’, Peter Hall, Speaker, on the weak­nesses of the blogosphere.

‘I do care that not a lot of my fel­low design­ers scru­ti­nise what they do’, Denise Gon­za­les Crisp, Speaker.

Thanks to all of you who were able to make it last night. It was great to see some famil­iar faces in the crowd too. A more in depth review will be com­ing soon. Watch this space.