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Typofight, Hackney, London

Written by Paul Buck // May 28th 2009 // One comment // respond // Tweet this // trackback
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Tumbling type in Hackney

I shot the serif (cap­tion © Sion Whellens)

We spot­ted this gem on Hack­ney Road, Lon­don this after­noon. It looks like the after­math of a drunken typo­graphic bar–room brawl between Hel­vetica, kern­ing and lead­ing, with the big­ger, upper­case emerg­ing vic­to­ri­ous. At least the CCTV cam­era was around to keep us all safe by ensur­ing that whichever one started it will be brought to book… Not sure why the pro­pri­etor hasn’t tidied this up (David Car­son fan? Scared of heights?) but we’re glad they haven’t.

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  1. 1
    Sion Whellens says:
    May 29, 2009 at 10:25

    This is right oppo­site Calverts’ place. We’ve been watvch­ing this piece of envi­ron­men­tal entropy for months, with much delight. A case of ‘I shot the sans serif?’

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Zerofee. Good Thinking.

Zero­fee is an eth­i­cal design agency, and this is our blog. We cre­ate iden­tity and design for print and dig­i­tal media, but not for irre­spon­si­ble brands or com­pa­nies. Why Zero­fee? Along­side com­mer­cial work, we con­stantly donate design to financially–challenged char­i­ties and good causes.